'My perception is itself a thinking, and my thinking a perception.'

- Johann Wolfgang von Goethe, 1749-1832

else in an alternative information retrieval platform evolving non-linear search engines that help us to practise deeper critical thinking, explore divergent thinking, and navigate post-truth uncertainty. The primary ambition of else is to accumulate collective historical and cultural wealth rather than individual financial wealth. This ambition will eventually be measured in proxy against the achievement of an unsolicited citation adding reference of else to the Wikipedia pages documenting web search engine's and information retrieval. At this point a significant dent will have been made in the evolution of human intellect at a meta-level.

else was founded by ted hunt in 2016 and developed during a 2017 - 2020 artistic residence at Somerset House Studios.

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elsec is licensed under Creative Commons CC BY-NC-SA - Attribution-NonCommercial-ShareAlike 4.0 International